Whatnot Raises $225 Million at an $11.5 Billion Valuation

Whatnot is a leading live shopping platform and marketplace that is growing its business to power the modern social commerce surge. The company focuses on developing and scaling its live video marketplace designed to support the significant engagement and sales requirements of modern consumers and collectors. This platform is designed to provide reliable and interactive tools essential for the rapidly expanding live shopping sector.

Whatnot has raised a $225 million Series F round, bringing its valuation to $11.5 billion. The round was led by Sequoia Capital and Alkeon Capital, with participation from Greycroft, Andreessen Horowitz, Avra, Bond, Y Combinator, Lightspeed Venture Partners, and Liquid 2 Ventures.

Whatnot, headquartered in San Francisco, California, United States, was founded in 2019 by Grant LaFontaine and Logan Head. In 2021, the company joined the unicorn club. “The conversation around live shopping has changed. We’re no longer asking if it will catch on. Whatnot is proving that live shopping is retail’s new normal,” said Whatnot co-founder and CEO Grant LaFontaine. “This funding represents both investor conviction and consumer confidence in our vision for the future of live commerce. With this capital, we will create more opportunities to help sellers build profitable businesses from their passions to delight buyers around the globe.”